Course Details
Course Details
What You'll Learn
Topic 1 Overview of Email Campaign Marketing
What is Email Marketing
Drip Campaign
Lead Magnet
Sign Up Mailchimp
Create Audience
Create a Signup Form
Topic 2 Manage Audience
Types of Contacts
Import Contacts
Soft vs Hard Bounces
Email Segmentation
Manage Tags
Manage Segments
Manage Groups
Topic 3 Setup Email Campaign
Content Studio
Create Email Template
Types of Templates
Setup Email Campaign
Email Beamer
Topic 4 Campaign Reports
Overview of Mailchimp Campaign Reports
Campaign Performance Metrics
How to Improve Open and Click Rates
A/B Testing Campaigns
Topic 5 Automate Marketing Process
What is Marketing Automation
Create an Automation
Automation Triggers
Create Social Posts
Automate Social Post in Emails
Course Info
Promotion Code
Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 21-65 years old
Minimum Software/Hardware Requirement
Software:
Sign up for free Mailchimp Account
Hardware: Windows and Mac Laptops
Job Roles
Job Roles
- Email Marketing Specialist
- Digital Marketing Manager
- Content Marketer
- Marketing Automation Specialist
- CRM Specialist
- Brand Manager
- E-commerce Manager
- Marketing Coordinator
- Business Owner
- Freelance Marketer
- Digital Sales Specialist
- Online Community Manager
- Lead Generation Specialist
- Customer Engagement Manager
- Newsletter Editor
Trainers
Trainers
is an accomplished IT and data specialist with over 20 years of experience in academia, ICT leadership, and professional training, with a strong focus on data analytics and Excel-based solutions. He has developed and delivered specialized training programs on Statistical Data Analysis with Excel and Visual Basic for Applications (VBA) for Excel, equipping learners with advanced data manipulation, automation, and reporting skills. His expertise extends to automating institutional reporting systems, where he successfully streamlined academic records management through Excel-based tools, integrating macros and automation to improve efficiency and accuracy. As a trainer and consultant, Dr. Siraj has taught Excel to diverse audiences, including university staff, administrative teams, and professionals in banking, security, and education, ensuring they can apply Excel for decision-making, statistical modeling, and process automation. His practical mastery of Excel is complemented by his deep knowledge of office automation and ICT project management, making him a highly sought-after trainer in data analysis and productivity tools. With his blend of hands-on technical expertise and instructional experience, Dr. Siraj stands out as a credible authority in leveraging Excel to drive organizational efficiency and data-driven strategies
Review
Customer Reviews (7)
- Engaging trainer Review by Course Participant/Trainee
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Really enjoyed the training. The examples were relevant and the pace was just right. (Posted on 1/10/2026)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Learned a lot Review by Course Participant/Trainee
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The course content was comprehensive and up to date. The practical exercises were the best part. (Posted on 9/3/2025)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Very useful course Review by Course Participant/Trainee
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Very informative and interactive. The small class size meant we got a lot of personal attention. (Posted on 6/28/2025)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Great practical training Review by Course Participant/Trainee
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The training was very practical and hands-on. I could apply what I learned to my work immediately. (Posted on 4/3/2025)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Superb training Review by Course Participant/Trainee
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Very engaging session. The trainer patiently answered all our questions and gave useful tips. (Posted on 3/11/2025)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
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