Course Information

  • Sessions 1 day
  • Duration 7.5 hrs
  • Level Beginner
  • Assessment NA

Venue

Download Course Brochure

Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Agentic AI for Email Marketing

Course Code: C21

What's This Course About

Elevate your email marketing game with our comprehensive Mailchimp Email Marketing Training. Designed to cater to both novices and experienced marketers, this course provides hands-on experience in establishing a MailChimp account, managing subscribers, crafting emails using exquisite templates, and executing potent email campaigns. Whether you're sending your first email or diving into advanced A/B testing and email beamer, our course equips you with the skills to do it all.

Beyond the basics, delve deeper into the intricacies of Mailchimp. Learn to seamlessly integrate signup forms on your website, master the art of audience segmentation for targeted campaigns, and automate your marketing processes for optimal efficiency. With a focus on practical implementation, the course also emphasizes evaluating campaign performances through detailed reports. Join us at Tertiary Courses and transform your email marketing endeavors with Mailchimp mastery.

WSQ Funding

Full Fee ₵1,500.00 Before GST
GST ₵135.00 9% of fee
Baseline Nett ₵885.00 SG/PR age 21+ · 50% funded
MCES / SME Nett ₵585.00 SG age 40+ · 70% funded

Course Fee

₵1,500.00

Course Date

Course Time

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to info@tertiarycourses.com.gh and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1 Overview of Email Campaign Marketing

What is Email Marketing

Drip Campaign

Lead Magnet

Sign Up Mailchimp

Create Audience

Create a Signup Form

Topic 2 Manage Audience

Types of Contacts

Import Contacts

Soft vs Hard Bounces

Email Segmentation

Manage Tags

Manage Segments

Manage Groups

Topic 3 Setup Email Campaign

Content Studio

Create Email Template

Types of Templates

Setup Email Campaign

Email Beamer

Topic 4 Campaign Reports

Overview of Mailchimp Campaign Reports

Campaign Performance Metrics

How to Improve Open and Click Rates

A/B Testing Campaigns

Topic 5 Automate Marketing Process

What is Marketing Automation

Create an Automation

Automation Triggers

Create Social Posts

Automate Social Post in Emails

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

Sign up for free Mailchimp Account

Hardware: Windows and Mac Laptops

Job Roles

Job Roles

  • Email Marketing Specialist
  • Digital Marketing Manager
  • Content Marketer
  • Marketing Automation Specialist
  • CRM Specialist
  • Brand Manager
  • E-commerce Manager
  • Marketing Coordinator
  • Business Owner
  • Freelance Marketer
  • Digital Sales Specialist
  • Online Community Manager
  • Lead Generation Specialist
  • Customer Engagement Manager
  • Newsletter Editor

Trainers

Trainers

is an accomplished IT and data specialist with over 20 years of experience in academia, ICT leadership, and professional training, with a strong focus on data analytics and Excel-based solutions. He has developed and delivered specialized training programs on Statistical Data Analysis with Excel and Visual Basic for Applications (VBA) for Excel, equipping learners with advanced data manipulation, automation, and reporting skills. His expertise extends to automating institutional reporting systems, where he successfully streamlined academic records management through Excel-based tools, integrating macros and automation to improve efficiency and accuracy. As a trainer and consultant, Dr. Siraj has taught Excel to diverse audiences, including university staff, administrative teams, and professionals in banking, security, and education, ensuring they can apply Excel for decision-making, statistical modeling, and process automation. His practical mastery of Excel is complemented by his deep knowledge of office automation and ICT project management, making him a highly sought-after trainer in data analysis and productivity tools. With his blend of hands-on technical expertise and instructional experience, Dr. Siraj stands out as a credible authority in leveraging Excel to drive organizational efficiency and data-driven strategies

Review

Customer Reviews (7)

Engaging trainer Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Really enjoyed the training. The examples were relevant and the pace was just right. (Posted on 1/10/2026)
Learned a lot Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course content was comprehensive and up to date. The practical exercises were the best part. (Posted on 9/3/2025)
Very useful course Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very informative and interactive. The small class size meant we got a lot of personal attention. (Posted on 6/28/2025)
Great practical training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The training was very practical and hands-on. I could apply what I learned to my work immediately. (Posted on 4/3/2025)
Superb training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very engaging session. The trainer patiently answered all our questions and gave useful tips. (Posted on 3/11/2025)

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