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Agentic AI for Digital Marketing and Advertising

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

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Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Agentic AI for Digital Marketing and Advertising

Course Code: C1798

5 Review(s) | Add Your Review

What's This Course About

Master the power of Agentic AI to revolutionize your digital marketing and advertising workflows. This comprehensive course equips you with the skills to build autonomous AI-driven marketing pipelines that handle everything from trend discovery and viral content research to multimedia content creation, campaign launches, and performance optimization. Learn how to design goal-driven marketing agents, automate social media posting across Facebook, Instagram, LinkedIn, and X, generate branded images and short-form videos, and orchestrate end-to-end campaign management using cutting-edge LLMs, APIs, and scheduling tools.

Whether you are a digital marketer, business owner, or advertising professional, this course empowers you to scale your marketing efforts with intelligent automation. Discover how to connect to platform analytics APIs, perform sentiment analysis, monitor ad spend and ROI across Facebook Ads and Google Ads, and build fully autonomous optimization loops that continuously improve campaign performance. From extracting viral hooks and hashtags to generating A/B testing variations and automated dashboards, you will gain hands-on expertise in deploying Agentic AI systems that drive measurable results while maintaining brand voice, compliance, and AI guardrails.

WSQ Funding

Full Fee ₵3,000.00 Before GST
GST ₵270.00 9% of fee
Baseline Nett ₵1,770.00 SG/PR age 21+ · 50% funded
MCES / SME Nett ₵1,170.00 SG age 40+ · 70% funded

Course Fee

₵3,000.00

Course Date

Course Time

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to info@tertiarycourses.com.gh and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1: Foundations of Agentic AI for Marketing

  • What Agentic AI is and how it transforms digital marketing
  • Architecture of an autonomous marketing pipeline
  • Designing goal-driven marketing agents
  • Tool stack overview (LLMs, APIs, scraping tools, image/video generators, schedulers)
  • Data flow from research → content → campaign → optimization
  • Brand voice, compliance, and AI guardrails

Topic 2: Automated Trend Discovery & Viral Content Research

  • Building an AI pipeline to search the internet for trending topics
  • Monitoring news, blogs, Reddit, X, TikTok, and industry sources
  • Ranking and filtering viral content automatically
  • Extracting hooks, hashtags, and emotional triggers
  • Structuring trend insights for content generation
  • Scheduling automated daily or weekly trend reports

Topic 3: AI Content Creation & Multimedia Automation

  • Generating high-performing social media posts using LLMs
  • Adapting copy for Facebook, Instagram, LinkedIn, and X
  • Generating branded images using Nano Banana
  • Prompt engineering for consistent brand tone
  • Automatically creating short-form videos for Facebook
  • Script generation, voiceover creation, captions, and formatting
  • Auto-posting to social media via APIs and scheduling tools

Topic 4: Creating and Launching AI-Driven Marketing Campaigns

  • Designing structured marketing campaigns using AI agents
  • Defining campaign objectives, audience segments, and KPIs
  • Generating campaign messaging and content variations
  • Creating ad creatives (copy + images + video)
  • Building automated content calendars
  • Launching campaigns across multiple platforms
  • Coordinating organic and paid marketing strategies

Topic 5: Agentic AI for Social Media Performance Monitoring

  • Connecting to platform analytics APIs
  • Automatically collecting engagement metrics (CTR, reach, shares, comments)
  • Performing sentiment analysis on audience feedback
  • Identifying high-performing content patterns
  • Detecting underperforming posts
  • Creating automated dashboards and reports
  • Feeding insights back into the content generation system

Topic 6: Agentic AI for Advertising Optimization & Scaling

  • Integrating with Facebook Ads and Google Ads APIs
  • Monitoring ad spend, impressions, conversions, and ROI
  • Detecting anomalies and performance drops
  • Automatically adjusting targeting and budgets
  • Generating A/B testing variations using AI
  • Scaling campaigns across multiple products or clients
  • Designing a fully autonomous marketing optimization loop

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • Digital Marketing Manager
  • AI Marketing Strategist
  • Social Media Marketing Specialist
  • Performance Marketing Analyst
  • Advertising Operations Manager
  • Content Automation Specialist
  • Paid Media Specialist
  • Marketing Automation Engineer
  • Growth Marketing Manager
  • Campaign Manager
  • SEO and SEM Specialist
  • Brand Marketing Strategist
  • Digital Advertising Analyst
  • Marketing Data Analyst
  • Creative Technologist
  • Programmatic Advertising Specialist
  • Social Media Analytics Manager
  • AI Solutions Consultant
  • Marketing Technology Manager
  • Digital Transformation Specialist

Trainers

Trainers

is an accomplished IT and data specialist with over 20 years of experience in academia, ICT leadership, and professional training, with a strong focus on data analytics and Excel-based solutions. He has developed and delivered specialized training programs on Statistical Data Analysis with Excel and Visual Basic for Applications (VBA) for Excel, equipping learners with advanced data manipulation, automation, and reporting skills. His expertise extends to automating institutional reporting systems, where he successfully streamlined academic records management through Excel-based tools, integrating macros and automation to improve efficiency and accuracy. As a trainer and consultant, Dr. Siraj has taught Excel to diverse audiences, including university staff, administrative teams, and professionals in banking, security, and education, ensuring they can apply Excel for decision-making, statistical modeling, and process automation. His practical mastery of Excel is complemented by his deep knowledge of office automation and ICT project management, making him a highly sought-after trainer in data analysis and productivity tools. With his blend of hands-on technical expertise and instructional experience, Dr. Siraj stands out as a credible authority in leveraging Excel to drive organizational efficiency and data-driven strategies

Review

Customer Reviews (5)

Great learning experience Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
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3. How do you find the training environment
I found the course extremely useful and relevant to my job. Highly recommend it to others. (Posted on 1/26/2026)
Superb training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very engaging session. The trainer patiently answered all our questions and gave useful tips. (Posted on 12/10/2025)
Very informative Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
I found the course extremely useful and relevant to my job. Highly recommend it to others. (Posted on 4/10/2025)
Clear and easy to follow Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Solid content and a supportive trainer. I would definitely sign up for more courses here. (Posted on 1/15/2025)
Superb training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Really enjoyed the training. The examples were relevant and the pace was just right. (Posted on 9/18/2024)

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