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Generative AI for Digital Marketing

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

Learning Outcomes

By end of the course, learners should be able to:

  • LO1: Review key performance indicators and ROI across digital marketing channels
  • LO2: Develop processes for marketing campaigns and content guidelines for target markets using Generative AI (GAI).
  • LO3: Develop online presence and engage customers over social media using Generative AI (GAI)
  • LO4: Develop organizational guidelines for privacy and data protection for content creation using Generative AI (GAI)
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Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Generative AI for Digital Marketing

Course Code: C1468

8 Review(s) | Add Your Review

What's This Course About

Discover the transformative power of Generative AI (GenAI) in digital marketing with our comprehensive course. This course empowers participants to effectively review and optimize key performance indicators across various digital marketing channels. You'll learn how to leverage Generative AI tools to elevate marketing campaigns, tailor content for targeted markets, and significantly improve online customer engagement. With a focus on practical applications, you'll gain insights into consumer behavior analysis and develop impactful social media strategies using AI-driven data.

In addition to skill development, the course emphasizes the importance of ethical considerations in digital marketing. You'll explore topics like the Personal Data Protection Act (PDPA), addressing the critical need for privacy and data protection in content creation. By understanding the ethical implications and legal frameworks, you'll be equipped to use Generative AI responsibly, ensuring your marketing strategies are not only effective but also compliant and ethical. This course is a must-attend for anyone seeking to stay at the forefront of digital marketing innovation.

Course Fee

₵3,000.00

Course Date

Course Time

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to info@tertiarycourses.com.gh and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1: Review Digital Marketing Performance

  • Review key performance indicators of digital marketing channels
  • Calculate ROI of customer acquisition tools and digital marketing channels
  • Introduction to Generative AI (GAI) for digital marketing

Topic 2: Digital Marketing Using Generative AI (GAI)

  • Benefits and limitations of traditional digital marketing
  • Develop marketing campaigns using GAI
  • Content creation using GAI

Topic 3: Generative AI (GAI) for Online Presence and Customer Engagement

  • Consumer behaviours analysis using GAI
  • Social media engagement using GAI
  • Develop content plans to engage with online customers

Topic 4: Ethical Considerations for using GAI

  • Personal Data Protection Act (PDPA) consideration for GAI
  • Ethical concerns of using GAI for digital marketing
  • Copyright issue of using GAI for digital marketing

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can sign up free accounts on the following platforms:

Hardware: Windows and Mac Laptops

Job Roles

Job Roles

  • Digital Marketing Manager
  • Content Strategist
  • Social Media Manager
  • SEO Specialist
  • Brand Manager
  • Marketing Analyst
  • Advertising Coordinator
  • Public Relations Officer
  • E-commerce Specialist
  • Marketing Communications Director
  • Creative Director
  • User Experience Designer
  • Product Marketing Manager
  • Data Analyst
  • Growth Hacker

Trainers

Trainers

is an accomplished IT and data specialist with over 20 years of experience in academia, ICT leadership, and professional training, with a strong focus on data analytics and Excel-based solutions. He has developed and delivered specialized training programs on Statistical Data Analysis with Excel and Visual Basic for Applications (VBA) for Excel, equipping learners with advanced data manipulation, automation, and reporting skills. His expertise extends to automating institutional reporting systems, where he successfully streamlined academic records management through Excel-based tools, integrating macros and automation to improve efficiency and accuracy. As a trainer and consultant, Dr. Siraj has taught Excel to diverse audiences, including university staff, administrative teams, and professionals in banking, security, and education, ensuring they can apply Excel for decision-making, statistical modeling, and process automation. His practical mastery of Excel is complemented by his deep knowledge of office automation and ICT project management, making him a highly sought-after trainer in data analysis and productivity tools. With his blend of hands-on technical expertise and instructional experience, Dr. Siraj stands out as a credible authority in leveraging Excel to drive organizational efficiency and data-driven strategies

Review

Customer Reviews (8)

Superb training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The training was very practical and hands-on. I could apply what I learned to my work immediately. (Posted on 5/9/2026)
Very useful course Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very engaging session. The trainer patiently answered all our questions and gave useful tips. (Posted on 3/23/2026)
Great learning experience Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Solid content and a supportive trainer. I would definitely sign up for more courses here. (Posted on 1/19/2026)
Knowledgeable trainer Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Excellent delivery and good balance between theory and practice. Learned a lot in a short time. (Posted on 3/3/2025)
Would attend again Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Well organised course with clear objectives. The step-by-step approach made it easy to follow. (Posted on 1/18/2025)

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