Course Details
Course Details
What You'll Learn
Topic 1: Develop Social Media Marketing Plan for LinkedIn
Key elements of a LinkedIn social media plan
Setup a credible organisational or personal profile on LinkedIn
Setup data privacy and confidentiality requirement
Establish Linkedin Social Marketing Objectives
Develop LinkedIn marketing plan and strategy
Topic 2: Evaluate LinkedIn Networking Opportunities
Comparison of Linkedin with Other Social Media Platforms
Build up Networks on LinkedIn
Tips for Lead Generation
Create LinkedIn Page
Create Content
Copyright and IP
Use Hashtags
Topic 3 Reach Out to Potential Customers with LinkedIn’s Advertising
LinkedIn’s advertising capabilities
Setup sponsored content
Setup Ads
Install Insight tag
Monitor the outcome and review performance
Topic 4: Grow Your Business with LinkedIn
Explore LinkedIn’ analytics
Analyse performance
Bidding and budgeting strategy
Consider customer review and retargeting strategy
Using employee advocacy to grow company brand
Course Info
Promotion Code
Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 18-65 years old
Minimum Software/Hardware Requirement
Software:
TBD
Hardware: Window or Mac Laptops
Job Roles
Job Roles
- LinkedIn Marketing Specialist
- B2B Digital Marketing Manager
- Brand Manager (B2B focus)
- Recruitment Marketing Specialist
- Content Strategist (focused on professional audiences)
- Social Media Manager (B2B enterprises)
- Corporate Communications Specialist
- Sales Development Representative (using LinkedIn for outreach)
- Personal Branding Coach
- Employee Advocacy Program Manager
- Thought Leadership Strategist
- PR Specialist (with a focus on corporate profiles)
- Lead Generation Specialist (using LinkedIn)
- Business Development Manager (leveraging LinkedIn)
- Talent Acquisition Specialist (employer branding).
Trainers
Trainers
is an accomplished IT and data specialist with over 20 years of experience in academia, ICT leadership, and professional training, with a strong focus on data analytics and Excel-based solutions. He has developed and delivered specialized training programs on Statistical Data Analysis with Excel and Visual Basic for Applications (VBA) for Excel, equipping learners with advanced data manipulation, automation, and reporting skills. His expertise extends to automating institutional reporting systems, where he successfully streamlined academic records management through Excel-based tools, integrating macros and automation to improve efficiency and accuracy. As a trainer and consultant, Dr. Siraj has taught Excel to diverse audiences, including university staff, administrative teams, and professionals in banking, security, and education, ensuring they can apply Excel for decision-making, statistical modeling, and process automation. His practical mastery of Excel is complemented by his deep knowledge of office automation and ICT project management, making him a highly sought-after trainer in data analysis and productivity tools. With his blend of hands-on technical expertise and instructional experience, Dr. Siraj stands out as a credible authority in leveraging Excel to drive organizational efficiency and data-driven strategies
Review
Customer Reviews (7)
- Great practical training Review by Course Participant/Trainee
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Very engaging session. The trainer patiently answered all our questions and gave useful tips. (Posted on 4/27/2026)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Very useful course Review by Course Participant/Trainee
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The course materials were detailed and easy to reference afterwards. Great value for money. (Posted on 4/20/2026)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Worth every cent Review by Course Participant/Trainee
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Great course materials and well-paced lessons. The exercises really helped me understand the topic. (Posted on 3/4/2026)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Very informative Review by Course Participant/Trainee
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Excellent delivery and good balance between theory and practice. Learned a lot in a short time. (Posted on 1/4/2026)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Clear and easy to follow Review by Course Participant/Trainee
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I found the course extremely useful and relevant to my job. Highly recommend it to others. (Posted on 9/13/2025)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
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