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Course Details
Course Details
What You'll Learn
Topic 1: Generative AI for LinkedIn Profile and Content
- Overview of Generative AI Tools: ChatGPT, Claude and Copilot
- Prompt Engineering Essentials for Marketing Copy
- Optimise Your LinkedIn Profile and Company Page with AI
- Create Engaging LinkedIn Posts, Articles and Carousels with AI
- Build a Content Calendar and Thought Leadership Brand with AI
- Data Privacy, Copyright and Responsible AI Use on LinkedIn
Topic 2: AI-Powered Lead Generation and Outreach
- Identify and Research Target Prospects with AI
- Craft Personalised Connection Requests and InMail Messages with AI
- Design AI-Assisted Follow-Up and Lead Nurturing Sequences
- Qualify Leads and Handle Objections with AI Assistants
- Measure and Optimise Your LinkedIn Lead Generation Funnel
Course Info
Prerequisite
Basic computer and file-management skills are expected. Familiarity with basic computer use and digital marketing concepts will help you follow the exercises.
Software Requirement
Install and test the listed software before class. Confirm the required version and account or licence access in your joining instructions. Cloud and AI services may charge subscription or usage fees.
Hardware Requirement
Bring a Windows or Mac laptop supported by the listed software, with a working keyboard and sufficient storage for course exercises.
Bring your own computer and charger, with a reliable internet connection and permission to install the required software. For live online classes, also prepare a microphone or headset.
If you need help arranging a suitable device, contact us before the class to confirm availability.
Job Roles
Job Roles
- LinkedIn Marketing Specialist
- B2B Digital Marketing Manager
- Brand Manager (B2B focus)
- Recruitment Marketing Specialist
- Content Strategist (focused on professional audiences)
- Social Media Manager (B2B enterprises)
- Corporate Communications Specialist
- Sales Development Representative (using LinkedIn for outreach)
- Personal Branding Coach
- Employee Advocacy Program Manager
- Thought Leadership Strategist
- PR Specialist (with a focus on corporate profiles)
- Lead Generation Specialist (using LinkedIn)
- Business Development Manager (leveraging LinkedIn)
- Talent Acquisition Specialist (employer branding).
Trainers
Trainers
Dr. Muhammed Siraj is a cybersecurity specialist and academic with 15 years of experience, serving as Senior Lecturer in the Department of Informatics and Director of Graduate and Continuous Education at Academic City University in Accra. He holds a PhD in Security in Computing from Universiti Putra Malaysia, where his research focused on blockchain security, an MSc in Information and Communication Technology from Aalborg University in Denmark, and a degree from the University of Ghana. He is a licensed independent assessor with Ghana's Cyber Security Authority, holds leadership roles in national cybersecurity and privacy professional bodies, and is certified as a Certified Ethical Hacker (CEH), Computer Hacking Forensic Investigator (CHFI) and Certified Data Protection Supervisor (CDPS). Before joining Academic City, he served as Acting Director of ICT and Data Protection Supervisor at Wisconsin International University College. His expertise spans penetration testing, digital forensics, incident response, malware analysis, cryptography, cloud and IoT security, zero trust architecture, cyber threat intelligence, data protection, and governance, risk and compliance.
Dr. Siraj's research interests cover blockchain, cybersecurity, distributed computing, consensus protocols and machine learning, with published work on blockchain consensus security, smart-contract privacy preservation for sensitive records in the cloud, and new consensus mechanisms. This background gives him a distinctive perspective on artificial intelligence: as organisations adopt AI tools, agents and data-driven automation, he helps learners understand how to protect the data these systems depend on, recognise new attack surfaces, and put sound governance, privacy and access controls in place so that AI can be used safely and responsibly. In the classroom he connects technical practice with regulation, privacy and human factors, drawing on real-world security and data-protection cases to show how concepts apply in professional settings, and his experiential, hands-on teaching style has made him a trusted trainer for students and working professionals alike.
LinkedIn content and lead generation are areas Dr. Alfred Ang has automated with AI, so this course is taught by someone who uses the techniques as well as builds the tools. Dr. Ang is a full-stack AI developer, Agentic AI solution architect and corporate trainer, and serves as Chief Technology Officer of Tertiary Infotech Academy Pte Ltd in Singapore, the training organisation behind Tertiary Courses. Dr. Ang maintains a public collection of Claude Code skills that includes a LinkedIn post generator, and built a social media publishing platform that sends video, photos and text to 22 platforms, including LinkedIn, from a single request, with scheduling, queues and analytics. For capturing and managing leads, Dr. Ang created a mobile-first digital business card platform with a built-in CRM that shares cards through QR codes, vCards and WhatsApp, logs new contacts and tracks them through a Kanban sales pipeline, along with companion native apps that scan paper business cards using on-device text recognition. Two AI-powered content management systems on the Claude Agent SDK combine SEO, lead capture and a self-improving lead-generation chatbot, and a series of lead-magnet landing pages use scorecards, checklists and WhatsApp enquiry flows to turn visitors into prospects. Email follow-up is handled through n8n automations that sync subscribers to MailerLite. Everything is built end to end, from front end and back end to databases, cloud deployment and native mobile apps, and documented across more than 300 public repositories on GitHub.
That blend of content, automation and pipeline thinking shapes this one-day Generative AI for LinkedIn Lead Generation course. Dr. Ang begins with an overview of generative AI tools such as ChatGPT, Claude and Copilot, then teaches the prompt engineering essentials that produce marketing copy in an authentic, professional voice. Learners use AI to optimise their LinkedIn profile and company page, create engaging posts, articles and carousels, and build a content calendar that supports a consistent thought-leadership brand. Data privacy, copyright and responsible AI use on LinkedIn are addressed before any content goes live. The second topic turns attention to prospects. Learners use AI to identify and research target prospects, craft personalised connection requests and InMail messages, design follow-up and lead-nurturing sequences, and prepare to qualify leads and handle common objections with AI assistance. The session ends with measuring and optimising the lead-generation funnel, so learners can see which activities produce conversations and which do not. Dr. Ang draws on experience of building publishing and CRM tools to stress two principles: AI should save time on drafting and research, but every message must still sound human and be relevant to the person receiving it. No prior AI experience is required, and the exercises use each learner's own profile and target market, so participants leave with an improved profile, a month of planned content and a ready-to-use outreach sequence. To explore the publishing and CRM projects mentioned here, visit https://github.com/alfredang
Review
Customer Reviews (10)
- Practical and relevant Review by Course Participant/Trainee
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Great course materials and well-paced lessons. The exercises really helped me understand the topic. (Posted on 4/19/2026)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Well structured course Review by Course Participant/Trainee
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Solid content and a supportive trainer. I would definitely sign up for more courses here. (Posted on 4/1/2026)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Very useful course Review by Course Participant/Trainee
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The training was very practical and hands-on. I could apply what I learned to my work immediately. (Posted on 2/28/2026)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Superb training Review by Course Participant/Trainee
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Great course materials and well-paced lessons. The exercises really helped me understand the topic. (Posted on 1/12/2026)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Learned a lot Review by Course Participant/Trainee
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I found the course extremely useful and relevant to my job. Highly recommend it to others. (Posted on 10/10/2025)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
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