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Generative AI for Digital Marketing

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

Download Course Brochure

Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Generative AI for Digital Marketing

Course Code: C1468

8 Review(s) | Add Your Review

What's This Course About

Supercharge your marketing with Generative AI for Digital Marketing. This hands-on 2-day course teaches you how to use generative AI tools such as ChatGPT, Claude and image and video generators to plan campaigns, create content and accelerate your digital marketing across channels. You will learn to write effective prompts, generate copy and visuals, and build an AI-assisted marketing workflow that saves time and improves results.

Through practical projects, participants will use generative AI to research audiences, write ad, email and social copy, create images and videos, plan and optimise campaigns, and analyse performance. By the end of the course, you will be able to apply generative AI across your entire digital marketing to work faster and create more engaging, higher-converting content.

Course Fee

₵3,000.00

Course Date

Course Time

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to info@tertiarycourses.com.gh and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1 Getting Started with Generative AI for Marketing

  • Introduction to Generative AI for Digital Marketing
  • Popular GenAI Tools (ChatGPT, Claude, Image and Video Generators)
  • Writing Effective Prompts for Marketing
  • Generating Copy, Images and Ideas

Topic 2 Content Creation with Generative AI

  • Creating Social Media Content
  • Writing Ad and Email Copy
  • Generating Images and Videos
  • Maintaining Brand Voice and Consistency

Topic 3 Campaign Planning and Optimisation with AI

  • Researching Audiences and Keywords
  • Planning Multi-Channel Campaigns
  • Personalising and Scaling Content
  • A/B Testing and Optimisation

Topic 4 Analytics and Workflow with AI

  • Analysing Marketing Performance with AI
  • Automating Marketing Workflows
  • Reporting and Insights
  • Building Your AI Marketing Playbook

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can sign up free accounts on the following platforms:

Hardware: Windows and Mac Laptops

Job Roles

Job Roles

  • Digital Marketing Manager
  • Content Strategist
  • Social Media Manager
  • SEO Specialist
  • Brand Manager
  • Marketing Analyst
  • Advertising Coordinator
  • Public Relations Officer
  • E-commerce Specialist
  • Marketing Communications Director
  • Creative Director
  • User Experience Designer
  • Product Marketing Manager
  • Data Analyst
  • Growth Hacker

Trainers

Trainers

is an accomplished IT and data specialist with over 20 years of experience in academia, ICT leadership, and professional training, with a strong focus on data analytics and Excel-based solutions. He has developed and delivered specialized training programs on Statistical Data Analysis with Excel and Visual Basic for Applications (VBA) for Excel, equipping learners with advanced data manipulation, automation, and reporting skills. His expertise extends to automating institutional reporting systems, where he successfully streamlined academic records management through Excel-based tools, integrating macros and automation to improve efficiency and accuracy. As a trainer and consultant, Dr. Siraj has taught Excel to diverse audiences, including university staff, administrative teams, and professionals in banking, security, and education, ensuring they can apply Excel for decision-making, statistical modeling, and process automation. His practical mastery of Excel is complemented by his deep knowledge of office automation and ICT project management, making him a highly sought-after trainer in data analysis and productivity tools. With his blend of hands-on technical expertise and instructional experience, Dr. Siraj stands out as a credible authority in leveraging Excel to drive organizational efficiency and data-driven strategies

Review

Customer Reviews (8)

Worth every cent Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very informative and interactive. The small class size meant we got a lot of personal attention. (Posted on 12/23/2024)
Great practical training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Solid content and a supportive trainer. I would definitely sign up for more courses here. (Posted on 10/13/2024)
Good course materials Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very informative and interactive. The small class size meant we got a lot of personal attention. (Posted on 2/17/2024)

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