Course Details
Course Details
What You'll Learn
Topic 1: Identifying Market Research Data and Sources with Claude Cowork
Topic 2: Analysing Market Trends and Industry Developments
Topic 3: Customer Behaviour Analysis, Market Dynamics and Forecasting
Topic 4: Evaluating Marketing Effectiveness with Agentic AI Models and Indicators
Course Info
Prerequisite
Basic computer and file-management skills are expected. Familiarity with basic computer use and digital marketing concepts will help you follow the exercises.
Software Requirement
Install and test the listed software before class. Confirm the required version and account or licence access in your joining instructions. Cloud and AI services may charge subscription or usage fees.
Hardware Requirement
Bring a Windows or Mac laptop supported by the listed software, with a working keyboard and sufficient storage for course exercises.
Bring your own computer and charger, with a reliable internet connection and permission to install the required software. For live online classes, also prepare a microphone or headset.
If you need help arranging a suitable device, contact us before the class to confirm availability.
Job Roles
Job Roles
- Market Research Analyst
- Market Intelligence Specialist
- Consumer Insights Analyst
- Competitive Intelligence Analyst
- Digital Marketing Specialist
- Content Marketing Manager
- E-commerce Manager
- User Experience (UX) Researcher
- Business Analyst
- Strategy and Planning Executive
- Product Manager
- Brand Strategist
- Customer Acquisition Specialist
- Media Planner
- Business Owner or Entrepreneur conducting market research
Trainers
Trainers
Dr. Muhammed Siraj is a cybersecurity specialist and academic with 15 years of experience, serving as Senior Lecturer in the Department of Informatics and Director of Graduate and Continuous Education at Academic City University in Accra. He holds a PhD in Security in Computing from Universiti Putra Malaysia, where his research focused on blockchain security, an MSc in Information and Communication Technology from Aalborg University in Denmark, and a degree from the University of Ghana. He is a licensed independent assessor with Ghana's Cyber Security Authority, holds leadership roles in national cybersecurity and privacy professional bodies, and is certified as a Certified Ethical Hacker (CEH), Computer Hacking Forensic Investigator (CHFI) and Certified Data Protection Supervisor (CDPS). Before joining Academic City, he served as Acting Director of ICT and Data Protection Supervisor at Wisconsin International University College. His expertise spans penetration testing, digital forensics, incident response, malware analysis, cryptography, cloud and IoT security, zero trust architecture, cyber threat intelligence, data protection, and governance, risk and compliance.
Dr. Siraj's research interests cover blockchain, cybersecurity, distributed computing, consensus protocols and machine learning, with published work on blockchain consensus security, smart-contract privacy preservation for sensitive records in the cloud, and new consensus mechanisms. This background gives him a distinctive perspective on artificial intelligence: as organisations adopt AI tools, agents and data-driven automation, he helps learners understand how to protect the data these systems depend on, recognise new attack surfaces, and put sound governance, privacy and access controls in place so that AI can be used safely and responsibly. In the classroom he connects technical practice with regulation, privacy and human factors, drawing on real-world security and data-protection cases to show how concepts apply in professional settings, and his experiential, hands-on teaching style has made him a trusted trainer for students and working professionals alike.
Publishing content consistently, capturing the leads it attracts and following up without dropping anyone is a problem Dr. Alfred Ang has solved in software as well as in practice. Dr. Ang is a full-stack AI developer, Agentic AI solution architect and corporate trainer, and the CTO of Tertiary Infotech Academy Pte Ltd in Singapore, the training organisation behind Tertiary Courses. The role covers front end, back end, databases, cloud deployment and native mobile apps, and more than 300 public repositories on GitHub show the output. Several of those projects deal directly with social publishing and lead generation. A full-stack social media publishing platform sends video, photos and text to 22 networks, LinkedIn among them, through a single API call, with scheduling, queues, pipelines and analytics built in. Dr. Ang has written Claude Code skills that draft LinkedIn posts, and built an AI-powered content management system whose weekly auto-blog scheduler and self-improving chatbot keep a steady flow of material for social channels. A digital business-card platform shares contact cards by QR code and WhatsApp, captures leads and manages them through a Kanban sales pipeline. An automated video pipeline researches, scripts, renders and publishes explainer videos on request, and n8n workflows handle auto-reply email and subscriber syncing for the Malaysia and Ghana sites. Dr. Ang has also built a series of lead-magnet websites with chat widgets and enquiry capture, so the full journey from post to conversation to qualified prospect is familiar ground rather than theory.
This course brings that end-to-end view to LinkedIn. The first topic introduces LinkedIn marketing and agentic AI, sets up the AI tools and agents learners will use, and applies them to optimising a profile and personal brand, together with effective prompting for content and outreach. The second topic covers generating post ideas, hooks and articles with AI, planning a content calendar and series, creating visuals and carousels, and, crucially, keeping an authentic voice and a consistent brand so that AI assistance never makes a profile sound generic. Lead generation follows: researching and segmenting prospects with AI, writing personalised connection requests and messages, designing outreach and nurture sequences, and observing social selling etiquette. The final topic builds agentic workflows for content and engagement, automating posting, comments and follow-ups, measuring performance and iterating with AI, and scaling a LinkedIn strategy responsibly. Dr. Ang is direct about the line between helpful automation and spam, and shows where a person should review a message before it goes out, the same human-in-the-loop principle used in the publishing and CRM tools described above. Measurement is treated just as seriously, so that every experiment produces a lesson rather than a guess. Sessions are practical and personal: learners work on their own profiles, posts and prospect lists, so they leave with a content calendar, a set of ready-to-use prompts and an outreach workflow they can switch on straight away. To explore the publishing, CRM and lead-generation projects behind this course, visit Dr. Ang's portfolio at https://github.com/alfredang
Review
Customer Reviews (7)
- Hands-on and practical Review by Course Participant/Trainee
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The course content was comprehensive and up to date. The practical exercises were the best part. (Posted on 5/8/2025)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Fantastic experience Review by Course Participant/Trainee
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The trainer was knowledgeable and explained the concepts clearly with real-world examples. (Posted on 9/11/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
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