Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

Course Brochure

Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Achieving Sales Goals with Customer-Centric Selling Techniques

Course Code: C1088
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What's This Course About

Elevate your sales performance by adopting customer-centric selling techniques. This course provides a comprehensive approach to understanding client needs, building trust, and delivering solutions that drive results. By focusing on empathy, strategic communication, and value-driven selling, participants will learn how to create meaningful client interactions that lead to increased sales conversions and long-term customer loyalty.

Participants will gain hands-on experience with techniques to identify key customer pain points, align products and services with client priorities, and close deals effectively. Whether you’re a seasoned sales professional or new to the field, this course equips you with actionable tools to achieve your sales goals while fostering stronger client relationships.

WSQ Funding

Full Fee ₵3,000.00 Before GST
GST ₵270.00 9% of fee
Baseline Nett ₵1,770.00 SG/PR age 21+ · 50% funded
MCES / SME Nett ₵1,170.00 SG age 40+ · 70% funded
Funding and Grant Applications

For WSQ funding, please checkout the details at WSQ - Closing Sales with Empathy-Driven People-Focused Selling

Course Fee

₵3,000.00

Course Date

Course Time

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to info@tertiarycourses.com.gh and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1. Foundations of Selling 

  • Selling Mindset
    • Selling Like a Human
    • You've Got to Want It
    • Confidence & Focus
    • Fear Reduction
  • Sales Strategy
    • Math of Sales
    • Goal Setting
  • Understanding Buyer Psychology
    • Psychology of Influence
    • Why People Buy
    • Buyer's Matrix
    • Exactly What to Say
    • The Power of Words
    • Illusion of Choice Using Leads
  • Building Trust & Rapport
    • Tone
    • Champion Selling
  • Discovery Process
    • What is the Point of Discovery?
    • Bucket Questions
    • Why Why Why
    • Gap Questions
    • Permission-Based Selling

Topic 2. Selling Techniques & Problem-Solving 

  • Sales Methods
    • Problem-Based Selling
    • What Would Your Customer Say (WWYCS)?
    • Upselling and Cross Selling tecniques
  • Sales Tactics
    • How to Run a Great Demo
    • Educate ("The What")
    • Demonstrate ("The How")
    • Buy-In ("The Why")
    • Mini Close
    • Champion Selling

Topic 3. Closing the Sale 

  • Closing Techniques
    • What is a Close?
    • Do They Want It?
    • Justify the Price
    • Discounting
    • Mini Close
    • Make it Easy for Them to Buy
    • Proper Follow Up
  • Common Challenges
    • Common Flubs & Flaws
    • Champion Selling

Topic 4. Handling Objections & Rejections

    • Objection vs. Deflection vs. Rejection
    • Sales objection Handling techniques
    • Answer & Ask
    • Using Testimonials for Objections
    • Metrics of Sales Closure Process 

Course Info

Prerequisite

Basic computer and file-management skills are expected. Familiarity with everyday workplace communication and the business situations covered by this course will help you follow the exercises.

Software Requirement

  • A modern web browser and PDF reader for course materials.

No specialist application installation is required unless specified in your joining instructions. Prepare access to the course materials before class.

Hardware Requirement

Bring a laptop or tablet capable of reading PDF course materials and completing written exercises.

Bring your own computer and charger, with a reliable internet connection and permission to install the required software. For live online classes, also prepare a microphone or headset.

If you need help arranging a suitable device, contact us before the class to confirm availability.

Job Roles

Job Roles

  • Sales Manager
  • Business Development Manager
  • Sales Executive
  • Client Relationship Manager
  • Account Manager
  • Customer Success Manager
  • Sales Consultant
  • Sales Trainer
  • Inside Sales Specialist
  • Territory Sales Manager
  • Retail Sales Manager
  • B2B Sales Representative
  • Key Account Executive
  • Sales Coordinator
  • Corporate Sales Manager
  • Sales Analyst
  • Regional Sales Manager
  • Channel Sales Manager
  • Marketing and Sales Consultant
  • Sales Operations Specialist

Trainers

Trainers

is an accomplished IT and data specialist with over 20 years of experience in academia, ICT leadership, and professional training, with a strong focus on data analytics and Excel-based solutions. He has developed and delivered specialized training programs on Statistical Data Analysis with Excel and Visual Basic for Applications (VBA) for Excel, equipping learners with advanced data manipulation, automation, and reporting skills. His expertise extends to automating institutional reporting systems, where he successfully streamlined academic records management through Excel-based tools, integrating macros and automation to improve efficiency and accuracy. As a trainer and consultant, Dr. Siraj has taught Excel to diverse audiences, including university staff, administrative teams, and professionals in banking, security, and education, ensuring they can apply Excel for decision-making, statistical modeling, and process automation. His practical mastery of Excel is complemented by his deep knowledge of office automation and ICT project management, making him a highly sought-after trainer in data analysis and productivity tools. With his blend of hands-on technical expertise and instructional experience, Dr. Siraj stands out as a credible authority in leveraging Excel to drive organizational efficiency and data-driven strategies

Review

Customer Reviews (9)

Very useful course Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Well organised course with clear objectives. The step-by-step approach made it easy to follow. (Posted on 4/19/2026)
Fantastic experience Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very engaging session. The trainer patiently answered all our questions and gave useful tips. (Posted on 2/7/2026)
Worth every cent Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very informative and interactive. The small class size meant we got a lot of personal attention. (Posted on 1/28/2026)
Superb training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Really enjoyed the training. The examples were relevant and the pace was just right. (Posted on 9/7/2025)
Clear and easy to follow Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course content was comprehensive and up to date. The practical exercises were the best part. (Posted on 4/14/2025)

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