Marketing Analytics

Marketing analytics turns raw campaign and website activity into decisions a marketing team can act on. Rather than reporting traffic for its own sake, it connects channels, journeys and conversions so you can see which campaigns earn their budget, where prospects drop out of the funnel, and what to change next. As privacy rules tighten and measurement moves to event-based models, these skills have become core to any digital marketing role.

Our marketing analytics courses are hands-on and platform-focused. You will learn Google Analytics 4 from basic setup through to advanced reporting and turning insight into action, implement and debug tracking with Google Tag Manager, and explore location-based approaches such as geofencing. Along the way you will practise configuring events and conversions, building reports that answer real business questions, and presenting findings to stakeholders in language they can use.