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Claude AI for Digital Marketing

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

Download Course Brochure

Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Claude AI for Digital Marketing

Course Code: C154

5 Review(s) | Add Your Review

What's This Course About

Put Claude AI to work across your entire digital marketing operation in this hands-on 2-day course. Claude is Anthropic’s AI assistant that goes beyond chat—with agentic workflows it can update your website, create and adapt marketing content, run SEO checks, and handle routine development tasks on its own while you review and guide the work. You will learn to set up Claude for marketing, then delegate real day-to-day tasks: tracking and consolidating leads from every enquiry channel, drafting follow-ups, and generating regular performance reports automatically.

The course then moves into agentic social media workflows—turning one campaign idea into platform-ready captions, posts and scripts, building content calendars with approval flows, tracking performance, and monitoring comments, sentiment and content trends. Finally, you will design your own custom workflows and agents that automate the repetitive processes unique to your business. By the end of the course, you will have a working set of Claude-powered marketing automations and a practical blueprint for scaling productivity and operational efficiency across your team.

Bonus: Free Practice Exams

Get exam-ready on our Practice Exam Portal — train in realistic Practice Mode and timed Exam Mode, then retake them as many times as you like before the real exam.

Start Practising →

Course Fee

₵3,000.00

Course Date

Course Time

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to info@tertiarycourses.com.gh and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1 Claude AI Agents for Website and Development Tasks

  • Introduction to Claude AI and Agentic Workflows for Marketing
  • Setting Up Claude: Projects, Connectors and Tools
  • Automating Website Updates with AI Agents
  • AI-Assisted Marketing Content Creation
  • Running SEO Checks and Fixes with Claude
  • Automating Routine Development Tasks

Topic 2 Lead Management Automation

  • Automating Daily Lead Tracking with Claude
  • Consolidating Enquiries Across Channels
  • Qualifying and Prioritising Leads with AI
  • Drafting Personalised Follow-Up Responses
  • Generating Regular Lead and Performance Reports

Topic 3 Agentic Social Media Workflows

  • Generating and Adapting Content Per Platform
  • Turning One Campaign Idea into Captions, Posts and Scripts
  • Building Content Calendars with Approval Flows
  • Tracking Social Media Performance
  • Monitoring Comments and Sentiment
  • Surfacing Content Trends and Insights

Topic 4 Business Process Automation with Claude

  • Designing Custom Workflows and Agents for Your Business
  • Automating Repetitive Marketing Operations Tasks
  • Connecting Claude to Your Business Tools
  • Human-in-the-Loop Review and Guardrails
  • Measuring Productivity and Operational Efficiency Gains

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

This course requires participants to have basic knowledge on HTML5 and CSS3.

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • Cloud Security Engineer
  • IT Security Specialist
  • Cybersecurity Analyst
  • Security Consultant
  • IT Manager
  • Network Administrator
  • System Administrator
  • Data Privacy Specialist
  • IT Auditor
  • Risk Management Specialist
  • Security Engineer
  • Information Security Officer
  • IT Governance Specialist

Trainers

Trainers

is an accomplished IT and data specialist with over 20 years of experience in academia, ICT leadership, and professional training, with a strong focus on data analytics and Excel-based solutions. He has developed and delivered specialized training programs on Statistical Data Analysis with Excel and Visual Basic for Applications (VBA) for Excel, equipping learners with advanced data manipulation, automation, and reporting skills. His expertise extends to automating institutional reporting systems, where he successfully streamlined academic records management through Excel-based tools, integrating macros and automation to improve efficiency and accuracy. As a trainer and consultant, Dr. Siraj has taught Excel to diverse audiences, including university staff, administrative teams, and professionals in banking, security, and education, ensuring they can apply Excel for decision-making, statistical modeling, and process automation. His practical mastery of Excel is complemented by his deep knowledge of office automation and ICT project management, making him a highly sought-after trainer in data analysis and productivity tools. With his blend of hands-on technical expertise and instructional experience, Dr. Siraj stands out as a credible authority in leveraging Excel to drive organizational efficiency and data-driven strategies

Review

Customer Reviews (5)

Worth every cent Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Excellent delivery and good balance between theory and practice. Learned a lot in a short time. (Posted on 4/20/2026)
Clear and easy to follow Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The trainer is an expert in the subject and shared many practical insights from real projects. (Posted on 3/10/2026)
Would attend again Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The training was very practical and hands-on. I could apply what I learned to my work immediately. (Posted on 10/12/2025)
Engaging trainer Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Really enjoyed the training. The examples were relevant and the pace was just right. (Posted on 6/8/2024)
Worth every cent Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course content was comprehensive and up to date. The practical exercises were the best part. (Posted on 2/6/2024)

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