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Course Details
Course Details
What You'll Learn
Topic 1: Review Digital Marketing Performance
Review key performance indicators of digital marketing channels
Calculate ROI of customer acquisition tools and digital marketing channels
Introduction to Generative AI (GAI) for digital marketing
Topic 2: Digital Marketing Using Generative AI (GAI)
Benefits and limitations of traditional digital marketing
Develop marketing campaigns using GAI
Content creation using GAI
Topic 3: Generative AI (GAI) for Online Presence and Customer Engagement
• Consumer behaviours analysis using GAI
• Social media engagement using GAI
• Develop content plans to engage with online customers
Topic 4: Ethical Considerations for using GAI
• Personal Data Protection Act (PDPA) consideration for GAI
• Ethical concerns of using GAI for digital marketing
• Copyright issue of using GAI for digital marketing
Course Info
Promotion Code
Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 18-65 years old
Minimum Software/Hardware Requirement
Software:
TBD
Hardware: Window or Mac Laptops
Job Roles
Job Roles
- Digital Marketing Strategist
- AI Marketing Specialist
- Content Strategist
- Marketing Data Analyst
- SEO Specialist
- Social Media Manager
- Email Marketing Manager
- Digital Advertising Executive
- E-commerce Marketing Manager
- Brand Manager
- Customer Experience Manager
- AI Technology Consultant
- Marketing Automation Coordinator
- Digital Campaign Manager
- Online Community Manager
- Growth Hacker
- User Experience (UX) Designer
- CRM Specialist
- Digital Project Manager
- Business Intelligence Analyst
Trainers
Trainers
is an accomplished IT and data specialist with over 20 years of experience in academia, ICT leadership, and professional training, with a strong focus on data analytics and Excel-based solutions. He has developed and delivered specialized training programs on Statistical Data Analysis with Excel and Visual Basic for Applications (VBA) for Excel, equipping learners with advanced data manipulation, automation, and reporting skills. His expertise extends to automating institutional reporting systems, where he successfully streamlined academic records management through Excel-based tools, integrating macros and automation to improve efficiency and accuracy. As a trainer and consultant, Dr. Siraj has taught Excel to diverse audiences, including university staff, administrative teams, and professionals in banking, security, and education, ensuring they can apply Excel for decision-making, statistical modeling, and process automation. His practical mastery of Excel is complemented by his deep knowledge of office automation and ICT project management, making him a highly sought-after trainer in data analysis and productivity tools. With his blend of hands-on technical expertise and instructional experience, Dr. Siraj stands out as a credible authority in leveraging Excel to drive organizational efficiency and data-driven strategies
