She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results. James Lee Kin Nam: James Lee Kin Nam is a ACTA certified trainer. James has more than 20 years of progressive training experience in both corporate enterprises and educational institutes. He is certified by Adobe as an Adobe Certified Expert, Instructor and Web Specialist. He holds an Advanced Certificate in Learning and Performance (ACLP Certified Trainer / Assessor) in adult training. He is also an MOE Registered Instructor. Graduated in the area of Computer Studies and Multimedia Development, he specializes in graphics, animation and web technologies. He was a former Adjunct Lecturer for Singapore Polytechnic, Web Developer for Nanyang Technological University (NTU) and Social Media & Content Specialist for Equinet Academy. He is currently an External Consultant & Training Associate at Boston Consulting Group. He has guided many users in the usage of Adobe applications and website development to achieve greater heights in their career advancement. With his knowledge and experiences, James has the ability to explain and simplify complex concepts. He will be able to make positive contributions to your learning journey. Felicia Kang: Felicia Kang is a ACTA certified trainer. Felicia is a urban farmer maintaining a few EGC's edible gardens, namely Wheelock Place rooftop garden, Raffles City rooftop garden, garden at Open Farm Community and EGC retail outlet at HortPark. Her daily work involved watering, pruning and checking on plants. She had to tend to the nursery from saving and growing seeds, to propagating stems and transplanting plants. She also needs to take regular measures such as pest control, application of fertilizers and soil amendments to ensure those edible plants were sustainable for weekly harvesting. All these might seem trivial but they were vital to ensure healthy soil and happy plants. On adhoc basis, she maintained clients' edible gardens and assisted in setting up foodscape projects. With her farming experience, she was tasked to support the education arm of EGC in planning and coordinating with schools and EGC trainers for schools' gardening workshops and projects. She said that "Farming or gardening is more than just growing plants, it hones our observation skill, trains our patience and resilience, and improves our physical and mental health. Last but not least, it lets us enjoy and share our labour of love.
Course Details
Course Details
What You'll Learn
Topic 1.1 Overview of WordPress CMS
Overview of WordPress Content Management System
Manage Posts and Pages
Copyright and IP legislation
Topic 1.2. Manage Multimedia Content on WordPress
Manage Content Categories and Tags
Manage Page Hierarchy
Control Page Privacy
Topic 1.3. Manage Site Appearance
Configure WordPress Site Setting
Manage WordPress Plugins
Manage WordPress Widgets
Topic 1.4. Maintain WordPress Web Design
Manage WordPress Themes
Theme Customizer
Manage Site Appearance using CSS
Day 2
Topic 2: Wordpress eCommerce - WooCommerce
Topic 2.1 Overview of WooCommerce CMS
Setup WooCommerce CMS
Configure WooCommerce Themes
WooCommerce Settings and Options
Topic 2.2 Manage Products on WooCommerce Store
Adding and Managing Products
Adding Product Images and Galleries
Variable Product
Product Shipping Classes
Managing Product Categories, Tags and Attributes
Digital/Downloadable Product Handling
Set up Related Products, Up-Sells and Cross-Sells
Product CSV Importer and Exporter
WooCommerce Customizer
WooCommerce Blocks
Topic 2.3 Manage Payments and Shipping
Payment Methods
Shipping Options
Topic 2.4 Manage Sales on WooCommerce Store
Manage Orders and Issues
Manage Refund
Manage Coupon and Promotion
Topic 2.5 Manage WooCommerce Performance
Sales Reports
Dashboard Widgets
Google Analytics Integratio
Day 3
Topic 3: Wordpress SEO
Topic 3.1 SEO Fundamentals and Strategies
What is Search Engine Optimization
The Fundamentals of How Search Engines Function
Whitehat vs Blackhat SEO Strategies
Top Ranking Factors
Implementation of SEO Strategies.
Topic 3.2 Manage Keyword Research
What is Keyword Research and Why Is It Important
Free and Premium Keywords Research Tools
Keyword Research Process
How to Build Extensive Keyword List
Analyze Competitor Advertising Links
Topic 3.3 On-page SEO Strategies and Best Practices
What is On Page SEO
Metas and URL Best Practices
Image Optimization and Best Practices
Indexing & Google Search Console
Site Architecture Best Practices
Content Creation Best Practices
Structured Data
Design and UX Best Practices
Local vs International SEO
Topic 3.4 Off Page SEO Strategies Across Multiple Channels
What is Off-Page SEO
Why Use Links
Anatomy of a Quality Backlink
Major Off-Page SEO Ranking Factors
Content Marketing
Drip Marketing
Social Media Marketing
Topic 3.5 Monitor SEO Performance on Google Analytics
Linking up Search Console to Google Analytics
Analyze SEO Performance Across Various Channels
Essential SEO Metrics to Track and Measure SEO Effectiveness
Integrating SEO Analysis to Your Marketing Strategy
Course Info
Prerequisite
The learner must meet the minimum requirement below :
- Read, write, speak and understand English
Target Audience
- NSF
- Full Time Students
- Data Analysts
Software Requirement
This course will use Google Colab for training. Please ensure you have a Google account.
Job Roles
Job Roles
- Web Designer
- Web Developer
- Content Manager
- Digital Marketer
- Blogging Strategist
- SEO Specialist
- E-commerce Manager
- Brand Manager
- Web Content Specialist
- Social Media Manager
- UX/UI Designer
- Freelance Writer (seeking a web platform)
- Digital Project Manager
- Graphic Designer (web-focused)
- Affiliate Marketer
Trainers
Trainers
She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results. James Lee Kin Nam: James Lee Kin Nam is a ACTA certified trainer. James has more than 20 years of progressive training experience in both corporate enterprises and educational institutes. He is certified by Adobe as an Adobe Certified Expert, Instructor and Web Specialist. He holds an Advanced Certificate in Learning and Performance (ACLP Certified Trainer / Assessor) in adult training. He is also an MOE Registered Instructor. Graduated in the area of Computer Studies and Multimedia Development, he specializes in graphics, animation and web technologies. He was a former Adjunct Lecturer for Singapore Polytechnic, Web Developer for Nanyang Technological University (NTU) and Social Media & Content Specialist for Equinet Academy. He is currently an External Consultant & Training Associate at Boston Consulting Group. He has guided many users in the usage of Adobe applications and website development to achieve greater heights in their career advancement. With his knowledge and experiences, James has the ability to explain and simplify complex concepts. He will be able to make positive contributions to your learning journey. Felicia Kang: Felicia Kang is a ACTA certified trainer. Felicia is a urban farmer maintaining a few EGC's edible gardens, namely Wheelock Place rooftop garden, Raffles City rooftop garden, garden at Open Farm Community and EGC retail outlet at HortPark. Her daily work involved watering, pruning and checking on plants. She had to tend to the nursery from saving and growing seeds, to propagating stems and transplanting plants. She also needs to take regular measures such as pest control, application of fertilizers and soil amendments to ensure those edible plants were sustainable for weekly harvesting. All these might seem trivial but they were vital to ensure healthy soil and happy plants. On adhoc basis, she maintained clients' edible gardens and assisted in setting up foodscape projects. With her farming experience, she was tasked to support the education arm of EGC in planning and coordinating with schools and EGC trainers for schools' gardening workshops and projects. She said that "Farming or gardening is more than just growing plants, it hones our observation skill, trains our patience and resilience, and improves our physical and mental health. Last but not least, it lets us enjoy and share our labour of love.