Course Information

  • Sessions 2 days
  • Duration 16 hrs
  • Level Beginner
  • Assessment NA

Venue

Download Course Brochure

Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

3 Days Wordpress CMS Specialization

Course Code: C1252

What's This Course About

Dive into the world of WordPress with our focused 3-day WordPress CMS Specialization course. This intensive program is designed to fast-track your skills in one of the most popular content management systems. Starting from the basics, the course covers every essential aspect of WordPress, making it suitable for beginners yet valuable for experienced users seeking to deepen their knowledge. You'll learn how to set up a WordPress site, customize it with themes, and extend its functionality with plugins. The course emphasizes hands-on learning, ensuring that you gain practical experience in creating and managing a WordPress site effectively.

As the course progresses, you'll delve into advanced features of WordPress, including SEO optimization, security enhancements, and e-commerce integration. Our expert instructors will guide you through the process of creating an engaging and professional-looking website or blog, focusing on best practices for design, user experience, and content management. By the end of the course, you'll have the skills and confidence to build and maintain a WordPress website that meets your personal or business needs, with the ability to optimize it for high performance and search engine visibility. Whether you aim to manage your own content, build websites for clients, or enhance your digital marketing toolkit, this course is your gateway to becoming proficient in WordPress CMS in just three days.

WSQ Funding

Full Fee ₵10,800.00 Before GST
GST ₵972.00 9% of fee
Baseline Nett ₵6,372.00 SG/PR age 21+ · 50% funded
MCES / SME Nett ₵4,212.00 SG age 40+ · 70% funded
Funding and Grant Applications

No funding is available for this course

Course Fee

₵10,800.00

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to info@tertiarycourses.com.gh and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1.1 Overview of WordPress CMS

Overview of WordPress Content Management System

Manage Posts and Pages

Copyright and IP legislation

Topic 1.2. Manage Multimedia Content on WordPress

Manage Content Categories and Tags

Manage Page Hierarchy

Control Page Privacy

Topic 1.3. Manage Site Appearance

Configure WordPress Site Setting

Manage WordPress Plugins

Manage WordPress Widgets

Topic 1.4. Maintain WordPress Web Design

Manage WordPress Themes

Theme Customizer

Manage Site Appearance using CSS

Day 2

Topic 2: Wordpress eCommerce - WooCommerce

Topic 2.1 Overview of WooCommerce CMS

Setup WooCommerce CMS

Configure WooCommerce Themes

WooCommerce Settings and Options

Topic 2.2 Manage Products on WooCommerce Store

Adding and Managing Products

Adding Product Images and Galleries

Variable Product

Product Shipping Classes

Managing Product Categories, Tags and Attributes

Digital/Downloadable Product Handling

Set up Related Products, Up-Sells and Cross-Sells

Product CSV Importer and Exporter

WooCommerce Customizer

WooCommerce Blocks

Topic 2.3 Manage Payments and Shipping

Payment Methods

Shipping Options

Topic 2.4 Manage Sales on WooCommerce Store

Manage Orders and Issues

Manage Refund

Manage Coupon and Promotion

Topic 2.5 Manage WooCommerce Performance

Sales Reports

Dashboard Widgets

Google Analytics Integratio

Day 3

Topic 3: Wordpress SEO

Topic 3.1 SEO Fundamentals and Strategies

What is Search Engine Optimization

The Fundamentals of How Search Engines Function

Whitehat vs Blackhat SEO Strategies

Top Ranking Factors

Implementation of SEO Strategies.

Topic 3.2 Manage Keyword Research

What is Keyword Research and Why Is It Important

Free and Premium Keywords Research Tools

Keyword Research Process

How to Build Extensive Keyword List

Analyze Competitor Advertising Links

Topic 3.3 On-page SEO Strategies and Best Practices

What is On Page SEO

Metas and URL Best Practices

Image Optimization and Best Practices

Indexing & Google Search Console

Site Architecture Best Practices

Content Creation Best Practices

Structured Data

Design and UX Best Practices

Local vs International SEO

Topic 3.4 Off Page SEO Strategies Across Multiple Channels

What is Off-Page SEO

Why Use Links

Anatomy of a Quality Backlink

Major Off-Page SEO Ranking Factors

Content Marketing

Drip Marketing

Social Media Marketing

Topic 3.5 Monitor SEO Performance on Google Analytics

Linking up Search Console to Google Analytics

Analyze SEO Performance Across Various Channels

Essential SEO Metrics to Track and Measure SEO Effectiveness

Integrating SEO Analysis to Your Marketing Strategy

Course Info

Prerequisite

The learner must meet the minimum requirement below :

  • Read, write, speak and understand English

Target Audience

  • NSF
  • Full Time Students
  • Data Analysts

Software Requirement

This course will use Google Colab for training. Please ensure you have a Google account.

Job Roles

Job Roles

  • Web Designer
  • Web Developer
  • Content Manager
  • Digital Marketer
  • Blogging Strategist
  • SEO Specialist
  • E-commerce Manager
  • Brand Manager
  • Web Content Specialist
  • Social Media Manager
  • UX/UI Designer
  • Freelance Writer (seeking a web platform)
  • Digital Project Manager
  • Graphic Designer (web-focused)
  • Affiliate Marketer

Trainers

Trainers

Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI]. Janice Ong: Janice Ong is a ACLP certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.
She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results. James Lee Kin Nam: James Lee Kin Nam is a ACTA certified trainer. James has more than 20 years of progressive training experience in both corporate enterprises and educational institutes. He is certified by Adobe as an Adobe Certified Expert, Instructor and Web Specialist. He holds an Advanced Certificate in Learning and Performance (ACLP Certified Trainer / Assessor) in adult training. He is also an MOE Registered Instructor. Graduated in the area of Computer Studies and Multimedia Development, he specializes in graphics, animation and web technologies. He was a former Adjunct Lecturer for Singapore Polytechnic, Web Developer for Nanyang Technological University (NTU) and Social Media & Content Specialist for Equinet Academy. He is currently an External Consultant & Training Associate at Boston Consulting Group. He has guided many users in the usage of Adobe applications and website development to achieve greater heights in their career advancement. With his knowledge and experiences, James has the ability to explain and simplify complex concepts. He will be able to make positive contributions to your learning journey. Felicia Kang: Felicia Kang is a ACTA certified trainer. Felicia is a urban farmer maintaining a few EGC's edible gardens, namely Wheelock Place rooftop garden, Raffles City rooftop garden, garden at Open Farm Community and EGC retail outlet at HortPark. Her daily work involved watering, pruning and checking on plants. She had to tend to the nursery from saving and growing seeds, to propagating stems and transplanting plants. She also needs to take regular measures such as pest control, application of fertilizers and soil amendments to ensure those edible plants were sustainable for weekly harvesting. All these might seem trivial but they were vital to ensure healthy soil and happy plants. On adhoc basis, she maintained clients' edible gardens and assisted in setting up foodscape projects. With her farming experience, she was tasked to support the education arm of EGC in planning and coordinating with schools and EGC trainers for schools' gardening workshops and projects. She said that "Farming or gardening is more than just growing plants, it hones our observation skill, trains our patience and resilience, and improves our physical and mental health. Last but not least, it lets us enjoy and share our labour of love.

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